High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-colour design or multi-colour with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalogue, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and cheques that are right for your company.

  • Organise your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colourful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognise and commemorate special moments and accomplishments with awards and plaques fit for all ages.

Welcome to Minuteman Press of Loughborough, Leicestershire

Offering Printing and Copying Services for Loughborough, Leicestershire and the Surrounding Areas

To get help on your next project or to place an order, enter our Customer Service Area. Visit our Products & Services area for a list of some of our products and services. For answers to common printing questions, visit our Resources & Support area. To learn more about us, browse our Company Information section. We hope you enjoy your visit to our site. If there is anything we can do to further improve your experience, please let us know. We are always looking for ways to better serve our customers.

5 Ways to Market to Millennials

5 Ways to Market to Millennials

You’ve heard all about them, you’ve seen all about them, you probably have one in your life, you might even be one… Millennials. Millennials are one of the newest generations, and are currently coming about into the workforce full-force as they mature into adulthood.

Generally speaking, Generation Y (Millennials) are those born between the years 1981 and 1997. According to HubSpot, there are currently 80 million in the United States—nearly one quarter of the entire population. With an annual buying power of $200 billion dollars, they are also the most lucrative market to engage with. What does this mean for businesses?

If you’re not reaching Gen Y, then you're missing out on a selling opportunity. How can you engage with those 35 years and younger? Check out five ways to market to Millennials.

1. Go mobile.
The best way to market to Millennials is to have a mobile-friendly website. This means when customers pull up a website on their phone, they’re not stuck looking at tiny font and searching for an impossible button to find. Mobile websites have a completely different design than their desktop counterparts, so invest early. According to Facebook, 55% of Gen Y use only their mobile devices to access their profile pages or the Internet. This means if a business website isn’t mobile-friendly, chances are Millennials won’t bother engaging with it.

2. Get social.
Get on social media. Leadscon found that around 65% of Gen Y will like a company or brand’s page they enjoy on Facebook and Twitter. If a business is not on social media, Millennials automatically view it as not worth their time or even untrustworthy. Be sure to focus your marketing efforts by reaching out to the Gen Y population via social networking platforms such as Facebook, Twitter, LinkedIn and Instagram. Optimize your social content to be engaging and exciting to drive traffic back to the website.

3. Be authentic.
According to Forbes, 43% of Millennials rank authenticity over content when consuming news. With spending so much time online, Generation Y craves content, but even moreso, craves an authentic and values-driven brand. Unlike past generations, Millennials aren’t going to fall for the age-old advertising tricks. They want to engage with businesses that appeal to their values and show their true colors. This means showing the inner-workings of your business, being real in content marketing and providing programs that help make a difference in the world.

4. Share word-of-mouth.
More than any other generation, Millennials are engaging through word-of-mouth marketing. If they hear a recommendation from a friend or coworker, they are more likely to buy and try the product than they would be from a traditional advertising method. This means getting out and meeting Generation Y where they stand, offering samples and even offering recommendation compensation. The more word-of-mouth marketing you can target, the more successful the campaign will be and the more Millennials will be engaged.

5. Turn creative.
Finally, get creative in your marketing strategy. Millennials have been targeted with advertisements since before they could walk, and are constantly bombarded every minute of every day with messages to buy this and try our product. If you want Millennials to engage with a brand, you have to catch their attention first. Get creative with your marketing strategy. Maybe it’s a guerrilla marketing campaign, maybe it’s a social media competition or maybe it’s a completely new tactic. Think outside the box and see what you come up with next.

When it comes to marketing, Generation Y is the next big step. Try out these tactics to see how you can connect with Millennials, drive them to a product or service and grow business.